If you’re planning a paint project, shall it’s freshening up your living room or giving your exterior a brand-new look you’ve likely found yourself staring at paint cans longer than you stared at your Netflix queue. Two names come up again and again: Benjamin Moore and Sherwin-Williams.
Around here, we hear this a lot from homeowners who want quality without surprises especially when budget and results matter. So let’s break it down in a way that feels like we’re standing in your garage, talking through options over a cup of coffee.
Paint Price Comparison: Real Costs You’ll See
One of the first things most homeowners want to know is how much interior paint cost not vague ranges or marketing fluff, but real figures you’ll likely pay at the store.
| Brand | Example Paint Line | Approx. Price per Gallon (USD) |
| Benjamin Moore | Ben interior paint | ~$75.99 |
| Kitchen & Bath | ~$73.99 | |
| Regal Select Interior | ~$94.99 | |
| Aura Interior | ~$112.99 | |
| Sherwin-Williams | Captivate | ~$48.99 |
| Duration | ~$88.49 | |
| SuperPaint | ~$76.99–$81.99 | |
| Emerald | ~$120.49–$127.49 |
(Prices are approximate retail listings and can vary by store, sales, distributor, and local promotions.)
Side-by-Side: Benjamin Moore vs Sherwin-Williams
Here’s the quick snapshot most folks want before diving into details:
| Feature | Benjamin Moore | Sherwin-Williams |
| Typical Price Range | Mid-high to premium ($75–$113+) | Mid-range to premium ($49–$127+) |
| Color Depth & Accuracy | Excellent; highly regarded | Very good; slightly broader range |
| Coverage (Coats Needed) | Often strong & consistent | Strong, especially premium lines |
| Durability | Excellent in interiors | Excellent, especially exteriors |
| Availability | Independent dealers | Company-owned stores nationwide |
| Best For | Interior detail, rich finish | Large projects, high traffic, durability |

What These Prices Actually Mean for You
If you’re budgeting for interior painting, here’s what tends to happen in the real world:
Benjamin Moore
- Premium interior lines like Aura sit up around $110+ per gallon (retail).
- Mid-range options like Regal Select fall closer to the $90s.
- Even entry-level lines (e.g., Ben) often run $70–$80.
Benjamin Moore paints are often chosen when color richness and finish quality are priorities and when matching exact tones matters in a living space.
Sherwin-Williams
- Basic interior lines like Captivate can run under $50 per gallon, which is very attractive.
- Mid-to-high tiers like Duration and SuperPaint sit in the $75–$90 range.
- Top-tier premium paints like Emerald can go $120+.
Sherwin-Williams offers a broad spectrum that lets you mix and match based on performance and price as well as frequent in-store sales that can soften the blow.
Pros & Cons: What You’ll Actually Notice
Benjamin Moore
Pros
- Stunning colors and refined finish quality.
- Often excellent one-coat coverage in premium lines.
Cons
- Retail prices tend to be higher overall.
- Fewer big sales or promotions.
Sherwin-Williams
Pros
- Wider price range great budget options.
- Excellent durability in mid-range and premium products.
- Frequent store promotions and contractor pricing.
Cons
- Premium lines can also be pricey.
- Some mid-range products aren’t as rich in finish as Benjamin Moore.
Which Paint Should You Choose?
Here’s the honest takeaway we share with homeowners:
- If color depth, interior finish quality, and designer appeal top your list and price is less of a concern Benjamin Moore premium lines are a strong choice.
- If you want flexible pricing, solid durability, and easier availability (plus the chance to catch a sale), Sherwin-Williams offers excellent value.
Either way, quality interior painting is one of the best investments you can make in your home better coverage means fewer coats, less labor, and longer-lasting results.

Need Help Picking the Right Paint?
Choosing between Benjamin Moore and Sherwin-Williams doesn’t need to feel like a coin flip. If all these numbers and names are starting to blur together, that’s perfectly normal.
👉 Reach out to Sherwood Painting Services we’ll walk you through which brand and line will work best for your specific space, color goals, and budget.
We’ve stood in stores with homeowners just like you, holding sample cards and debating finishes so don’t hesitate to ask for help that makes sense, not confusion.